{"id":5219,"date":"2025-11-28T13:18:43","date_gmt":"2025-11-28T13:18:43","guid":{"rendered":"https:\/\/museumspass.gefire.org\/?page_id=5219"},"modified":"2026-03-16T15:44:00","modified_gmt":"2026-03-16T14:44:00","slug":"thirty-years-of-the-swiss-museum-pass","status":"publish","type":"page","link":"https:\/\/www.museumspass.ch\/en\/thirty-years-of-the-swiss-museum-pass\/","title":{"rendered":"30 years of the Swiss Museum Pass"},"content":{"rendered":"
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30 years of the Swiss Museum Pass<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Celebrating 30 years of the Swiss Museum Pass<\/h1>\t\t\t\t<\/div>\n\t\t
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We have been opening doors for 30 years. With over 11,000 pass holders and more than 500 museums, we celebrate the diversity of the Swiss museum landscape. Thank you for being part of our history!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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To mark our anniversary, we are giving you a CHF 30 discount on our Swiss Museum Pass.<\/h2>\t\t\t\t<\/div>\n\t\t
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As a thank you, we will give you a discount of CHF 30 on the Swiss Museum Pass.\n

\nThe discount can be redeemed when purchasing via our website www.museumspass.ch or via the Swiss Museum Pass office. The regular sales price applies at all other points of sale. Purchasing directly from the museum also supports the museum, as part of the purchase price goes directly to the museum.<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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CHF 30 discount<\/p>\t\t\t\t<\/div>\n\t\t

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CHF 147<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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instead of 177<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The classic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\n\t\t\t\t
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CHF 30 discount<\/p>\t\t\t\t<\/div>\n\t\t

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CHF 182<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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instead of 212<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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For young and old<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\n\t\t\t\t
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CHF 30 discount<\/p>\t\t\t\t<\/div>\n\t\t

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CHF 283<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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instead of 313<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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For the whole family<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CHF 30 discount<\/p>\t\t\t\t<\/div>\n\t\t

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1 person<\/p>\t\t\t\t<\/div>\n\t\t

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CHF 147<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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instead of 177<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The classic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\n\t\t\t\t
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CHF 30 discount<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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1 pers. incl. 3 children<\/p>\t\t\t\t<\/div>\n\t\t

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CHF 182<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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CHF 212<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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For young and old<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\n\t\t\t\t
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CHF 30 discount<\/p>\t\t\t\t<\/div>\n\t\t

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2 pers. incl. 3 children<\/p>\t\t\t\t<\/div>\n\t\t

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CHF 283<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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CHF 313<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Family pass<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Museum Pass gives you free access to over 500 museums in Switzerland for a whole year.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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With the Swiss Museum Pass, you can discover the diversity of the Swiss museum landscape for a whole year. The pass is valid for 12 months from a freely selectable start date and is valid for one person. If you would like to give the Museum Pass as a gift, you can also order it as an impersonal voucher. It is also possible to purchase the Swiss Museum Pass at many partner museums and at the Swiss Post counter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Anniversary competition<\/h3>\t\t\t\t<\/div>\n\t\t
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Competition<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Win with your photo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Are you in a museum right now? Perfect! Make your visit a winner: show us your personal highlight and secure the chance to win great prizes.

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More info coming soon<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t

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Museum Prize 2026<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Your vote counts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We are launching the very first Swiss Museum Award. Museums apply via video pitch, a jury selects and a public vote decides who wins.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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More information<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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History and background<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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30 years of the Swiss Museum Pass - opening doors to culture<\/strong><\/p>\n

Since 1996, the Swiss Museum Pass has been accompanying those interested in culture throughout Switzerland and the Principality of Liechtenstein. What began as an innovative idea - an annual pass that facilitates access to museums - has developed over three decades into a central instrument of the Swiss museum landscape.<\/p>\n

The network grew quickly and continuously from the initial 160 participating museums. After just a few years, the pass was able to cover over 200 locations, and with the entry of new partners and strategic collaborations, such as with Raiffeisen or Swiss Post, the offer was constantly expanding. With each passing year, the pass gained in popularity and became a symbol of cultural participation, education and shared discovery.<\/p>\n

Today, the Swiss Museum Pass entitles holders to free admission to over 500 museums, from well-known art and cultural collections to small specialist museums. 30 years after its launch, the pass has finally established itself as a mainstay of Swiss culture - a symbol of curiosity, the joy of discovery and the pleasure of shared museum experiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1996<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Hour of birth<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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The Swiss Museum Pass was launched on July 1, 1996. Theo Wyler, who died in 2011, was the co-founder, father and long-standing managing director of the Swiss Museum Pass idea.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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1998<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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First expansion<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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The number of participating museums will grow to 200 locations within two years.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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2003<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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New sponsorship<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Foundation of the \u201eSwiss Museum Pass\u201c association based in Zurich.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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2005<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Strategic partnerships<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Start of long-term cooperation with Raiffeisen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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2006<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Anniversary & growth<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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On its 10th anniversary, the network already has 370 museums.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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2011<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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15th anniversary<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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The number of participating museums cracks the 440 mark.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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2012<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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New cooperations<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Start of cooperation with Swiss Post.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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2016<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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20th anniversary<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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The Museum Pass is celebrating its 20th anniversary and now includes over 480 museums.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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2018<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Record figures<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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A successful year with over 500 participating museums.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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2019<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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New cooperations<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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The Pass consolidates its position as an important cultural instrument with stable partnerships (Raiffeisen, SBB, Swiss Post, Pro Patria) and over 500 museums.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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2020<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Pandemic & solidarity<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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COVID-19 leads to temporary museum closures throughout Switzerland. The Museum Pass is facing challenges, but is overcoming them thanks to the solidarity of pass holders and the support of Raiffeisen and the Federal Office of Culture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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2021<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Stabilization & digitization <\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Second year of pandemic with renewed restrictions at the start of the year. Significant increase in sales figures after reopening. Expansion of the digital infrastructure in museums and further progress in the introduction of the electronic museum pass.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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2022<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Digital milestone<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Introduction of the digital museum pass (eSMP) and start of online sales. Admission is recorded completely digitally for the first time. Turnover and admission figures almost reach pre-corona levels again. Over 1 million museum admissions are generated.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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2023<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Record year<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Highest figures in the history of the Museum Pass: 1.33 million museum admissions and payments of CHF 12.1 million to 523 partner museums. The Museum Pass consolidates its role as a mainstay of the Swiss museum landscape.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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2024<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Growth<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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New record year with 1.42 million museum admissions and CHF 13.3 million in disbursements. Strategic preparations for the 30th anniversary in 2026 begin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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2026<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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30th anniversary <\/p>\t\t\t\t<\/div>\n\t\t\t\t

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The Swiss Museum Pass celebrates 30 years since its launch in 1996. With more than 500 museums in Switzerland and the Principality of Liechtenstein, the pass has finally established itself as one of the country's most important cultural instruments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Anniversary discount for the 30th birthday of the Swiss Museum Pass<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We have been opening doors for 30 years. Celebrate with us and receive a CHF 30 discount on every museum pass.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tBuy a museum pass or voucher<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Celebrating 30 years of the Swiss Museum Pass We have been opening doors for 30 years. With over 11,000 pass holders and more than 500 museums, we are celebrating the diversity of the Swiss museum landscape. Thank you for being part of our history! To mark our anniversary, we are giving you a CHF 30 discount on our Swiss Museum Pass. As a thank you, we are giving you a discount of [...]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5219","page","type-page","status-publish","hentry"],"yoast_head":"\n30 Jahre Schweizer Museumspass - Schweizer Museumspass<\/title>\n<meta name=\"description\" content=\"Seit 30 Jahren \u00f6ffnen wir T\u00fcren. 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