With a record number of visitors and a prominent guest at the Bern Museum of Art, the Swiss Museum Pass is kicking off its anniversary year 2026.
For three decades, we have pursued a clear mission: to make culture accessible to everyone. That we have reached the milestone of 1.5 million admissions cracked, is not just a number for us, it is confirmation of the unbroken interest in the Swiss museum landscape.
A personal kickoff
Federal Councillor gave the official start signal Elisabeth Baume-Schneider in the Bern Art Museum. During a personal tour, she offered insight into her unique perspective on art and presented her favorite work by Sophie Taeuber-Arp.
This visit also marks the beginning of our series «The Other Gaze»Throughout the year, personalities from Switzerland will lead tours and share their individual perspectives on various works with the public.
What awaits you in the anniversary year 2026
We are not only celebrating the past but also setting new impulses for the future:
- Prominent Perspectives Unique guided tours with guests from society and culture throughout Switzerland.
- Your voice counts: For the first time, the Swiss Museum Prize and the audience decides who receives it.
- Culture for all: Through intensified cooperation with the Charity, Pro Senectute and the Reka Foundation we are further dismantling barriers.
- Share your moments: Under the hashtag #IloveSwissMuseums We invite you to be a part of our digital anniversary campaign.
From an idea to a movement
What began in 1996 as a pioneering project of the Federal Office of Culture, Switzerland Tourism, and the Association of Swiss Museums is today a firm pillar of our identity. With over 500 connected museums We connect people, regions, and stories.
We look forward to celebrating with you this year.
