Novartis Pavilion
Making medicine tangible
<p>The Novartis Pavilion is not conceived as a classic, static knowledge archive, but rather as an open meeting place. Knowledge transfer breaks with the principle of frontal teaching and translates complex medical research into a fascinating, accessible language.</p> <p>Self-directed journey of discovery: In the exhibition «Wonders of Medicine» (suitable for ages 12 and up), visitors design their path completely independently. With over six hours of digital content, the exhibition offers maximum flexibility – from immersive rooms to video series and digital, interactive dialogues.</p> <p>Emotion as a Bridge to Knowledge: Medicine is presented not as abstract expertise, but as a profoundly human subject. By directly linking scientific fundamentals with personal patient stories, one's own life is touched. This activates emotions such as wonder and joy, which generates lasting interest.</p> <p>Virtual Career Worlds in the School Hub: The School Hub makes the life sciences industry tangible. School classes and young visitors explore organs using iPads and Augmented Reality (AR) or playfully discover various medical professions. Architecture, Sense of Belonging, and Feel-Good Factor: The building strategically uses its architectural structure to lower the barrier to science and organically encourage intergenerational dialogue:</p> <p>Dialogue Architecture: The circular architecture, designed by Michele De Lucchi, is inspired by ancient discussion spaces. Fluid transitions encourage chance encounters, pushing traditional „silent contemplation“ into the background—lively interaction takes center stage.</p> <p>Meeting Place „Third Place“: The ground floor serves as a social gathering point with a café, a curated shop (the books from which can also be read in the lounge), and a spacious lounge area. This open space is regularly used for free special exhibitions, «Behind the Science» talks, or formats like «Music at Noon.».</p> <p>Technological Inclusion as the Standard: Hospitality is brought to life through an intuitive guidance system and consistent accessibility (also for people with mobility impairments). The digital audio guide starts automatically via location detection and can be easily paired with hearing aids, ensuring that technological innovation and respect for diverse needs seamlessly interlock.</p>
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