About us
An attractive museum visit with increased visitor frequency
The Swiss Museum Pass Foundation was established in 1996 together with the Federal Office of Culture, Switzerland Tourism and the Association of Swiss Museums, based in Zurich. The purpose of the foundation is to promote cultural diversity, education and knowledge in society and to communicate and disseminate these through the operation of a Swiss Museum Pass.
The operation of the museum pass is intended to make museum visits more attractive and increase visitor frequency.
Co-founder, father and long-standing managing director of the Swiss Museum Pass idea was Theo Wyler, who died in 2011.
The Board of Trustees
The Board of Trustees of the Swiss Museum Pass bears strategic responsibility for the foundation. It sets the basic guidelines, monitors the achievement of objectives and ensures that the purpose of the foundation, the promotion of cultural diversity, education and knowledge, is fulfilled in a sustainable manner. Its members contribute a wide range of experience in culture, education and management and thus support the further development of the Swiss Museum Pass.
Vincent Fontana
Board of Trustees, Director of the Musée d'Yverdon et région
Helen Fricker
Member of the Board of Trustees, Head of the Raiffeisenbank Services Department; Member of the Executive Board, Raiffeisen Switzerland
Christina Hanke
President, Managing Director NEXPO
Ivan Mariano
Board of Trustees, Director Musée d'art et d'histoire MAHF Fribourg
Sara Roloff
Member of the Board of Trustees, CEO Swiss Travel System AG
Cristina Sonderegger
Vice President, Head of Curatorial Coordination Museo d'arte della Svizzera italiana
Myriam Stucki
Member of the Board of Trustees, Secretary General Swiss Museums Association VMS
Team
The Swiss Museum Pass team is responsible for the operational management and further development of the offer. With commitment and expertise, it ensures that the Museum Pass remains attractive and accessible for visitors, partner museums and other stakeholder groups. The employees work daily to optimize processes, maintain partnerships and make the diversity of the Swiss museum landscape visible.
