With the Swiss Museum Pass, enjoy free access for one year to over 500 Swiss museums

Competition

Contest. Post now. Win now. #IloveSwissMuseums

Are you at the museum right now? Perfect! Make your visit a win: show us your personal highlight and get the chance to win prizes worth a total of CHF 20,000.

In 3 steps --> Here's how to join:

Step 1

Photography

Grab your phone and take a photo, selfie, or short video of your favorite exhibit here at the museum.

Step 2

Posts

Upload the image or video to Instagram or TikTok.

Step 3

Tag & Win

For us to find your post, your post must contain the following tags:

Museum Pass Mark

Instagram @museumpass
TikTok @swiss_museum_pass
Facebook Swiss Museum Pass

 

Museums marking

@[name of the museum]

 

Use hashtags

#IloveSwissMuseums

My profile is private. What do I have to do?

Conditions of participation

These prices await you

The winners will be drawn by lot.
Total value of the prizes: CHF 20’000.

How are the winners determined?

Simply put: Luck decides! You don't need thousands of followers to win with us. We celebrate your passion for art and culture on our social wall and will be giving away a ton of great prizes to all participants in the fall of 2026.

We look forward to your original perspectives and wish you the best of luck.

How Switzerland celebrates

Live feed from #IloveSwissMuseums

Date idea in Zürich, visit the National Museum in Zürich.
#iloveswissmuseums (framed with just-use.it)

#iloveswissmuseums
We spent some time yesterday learning about the amazing history of our adopted home.
Framed with www.just-use.it

At Kunstmuseum Luzern, “All at Once. An Interplay with Li Tavor” positions the encounter between Shirana Shahbazi and Li Tavor as a space of negotiation between image, object and perception.

Rather than approaching photography as a self-contained medium, the exhibition unfolds through ...a continuous exchange between two practices attentive to structure, materiality and the conditions of seeing.

Shahbazi’s photographic language—rooted in precision, colour and abstraction—meets Tavor’s spatial interventions in a field where surfaces become unstable and images begin to operate as physical presences. The exhibition proposes a shifting architecture of relations: between two-dimensional and three-dimensional space, between construction and intuition, between the visible and what remains unresolved.

Through repetition, displacement and subtle transformation, the works challenge the idea of the photograph as a final image. Instead, they appear as fragments within a larger visual system—one that is constantly activated by context, movement and the viewer’s own perception.

All at Once is less a dialogue between two artists than a study of how images inhabit space, how space produces meaning, and how looking itself becomes a form of participation.

#museumandme #museumspass #iloveswissmuseums

🖼️ All at Once. An Interplay with Li Tavor
📍 Kunstmuseum Luzern kunstmuseumluzern
🗓️ 04.07–18.10.2026

Immersed myself in the work of Rosa Barba hauskonstruktiv. She creates sculptures with film and paints with film. The different projectors also have a sculptural quality. The colours and shape are a nod to concrete art.

Rosa Barba: Zurich Art Prize 2026

timeasperspective ...#rosabarba #museumspass #museumandme #iloveswissmuseums

La nouvelle exposition du zentrumpaulklee nous emmène dans l’univers d’Anne Loch (1946–2014), artiste allemande qui s’est installée dans les Grisons à la fin des années 1980. Loin du marché de l’art, elle a pourtant réalisé une œuvre immense, composée de milliers de ...peintures.
Au Zentrum Paul Klee, ce sont surtout les grands formats qui impressionnent. Les représentations des fleurs ou des paysages avec des couleurs fortes alternent avec des œuvres monochromes (certaines realisées au marqueur). En jouant sur les changements d’échelle, Anne Loch nous offre un point de vue moderne. Une belle découverte!
L’exposition est à voir jusqu’au 20/09/2026. Avec le museumspass , l’entrée est gratuite.
#museumspass #iloveswissmuseums #meandmuseum al_nachlass #museenbern #anneloch

Shamiran Istifan kafirahm ist Trägerin des Manor Kunstpreises Aarau 2026, der alle zwei Jahre zur Förderung junger Schweizer Kunst vergeben wird. Die Auszeichnung ist Anlass für die aktuelle Ausstellung im Aargauer Kunsthaus. aargauerkunsthaus
museumspass #iloveswissmuseums
...#museumandme #museumspass #aargauerkunsthaus #Aarau

Hand aufs❤️wann hattest du das letzte Mal einen Kieselstein in der Hand resp. bewusst nach einem besonders schönen Exemplar gesucht?🤔
Leider mag auch ich mich nicht mehr daran erinnern.
Aber die heute besuchte Ausstellung ‚Kleiner Kiesel ganz gross‘ hat mich so richtig ...motiviert.🤗
Diese Sonderausstellung ist super cool und total inspirierend und dauert noch bis zum 18. Oktober 2026. museumspass museumspassambassador naturmuseum.olten #museumspass #iloveswissmuseums #museumambassador #museumandme

Museum für Kommunikation in Bern

museum pass
mfkbern

Musik: lyberamusic vielen dank

#iloveswissmuseums #gamen #museumspass #mfkbern

🖌️L'art est la révélation d'une sensibilité exquise - Paul Cézanne

museumspass museoinerba centrepompidou

#iloveswissmuseums #museumlover #museumspassambassador #museoinerba #paulcézanne

Anniversary discount for the 30th birthday of the Swiss Museum Pass

We have been opening doors for 30 years. Celebrate with us and receive a CHF 30 discount on every new museum pass.

Conditions of participation

Organizer

The competition is organized by the Swiss Museum Pass Foundation.

Eligibility to participate

Natural persons residing in Switzerland who are 14th year completed have. For minors (under 18 years of age), the consent of legal guardians is assumed for participation and prize processing. Employees of the organizer are excluded.

Period

The competition begins on April 30, 2026 and ends on October 31, 2026.

Participation

  • Here's how to join in: Post a photo, video, or selfie with your favorite object in a Swiss museum on Instagram, TikTok, or Facebook.

  • Prerequisites Your post must mandatorily include the hashtag #loveSwissMuseums include and mark the correct profiles: 

    • Instagram: @museumpass

    • TikTok @swiss_museum_pass

    • Facebook @SwissMuseumPass

    • The respective museum, where you are located (tag the museum's profile or name it in the text).
  • Visibility Your profile must be set to „public“ so we can find and judge your post under the hashtag.

  • Multiple participation: One or more posts per person are possible. Each correctly marked post counts as an additional entry and increases your chances of winning.

Determination of winnings & notification

  • Draw The winners will be drawn by random selection from all valid entries after the competition has ended.

  • Contact: Notification will be sent via direct message (DM) on the platform you participated on (Instagram, TikTok, or Facebook).

  • Feedback Please reply to our message within 7 days so we can arrange prize shipment. Otherwise, the claim will expire, and the prize will be redrawn.

  • Payout Cash payouts of winnings and exchanges are excluded.

  • Legal No correspondence will be entered into regarding the competition. Legal recourse is excluded.

Platform Independence Note:

This sweepstakes is not affiliated with Meta (Facebook, Instagram) or TikTok, and is in no way sponsored, endorsed, or organized by these companies. All questions, comments, or complaints regarding the sweepstakes should be directed to the Swiss Museum Pass as the organizer.

My profile is private. What do I have to do?

So that your post with the hashtag #loveSwissMuseums For it to land in our raffle pot, we need to be able to see it. Unfortunately, private profiles on platforms like Instagram, TikTok, or Facebook prevent posts from appearing in hashtag searches for outsiders.

You have two options to participate anyway:

1. Make profile public for a short time:

Set your profile to „Public“ for the duration of the competition (or at least for 24 hours after your post). This will allow our system to capture your entry.

2. Send us an email:

Would you like to keep your profile private? No problem! Just make a Screenshot from your post (including hashtag and tag) and send it to us via email at: wettbewerb@museumspass.ch

Important: Please also provide your username on the respective platform in the email so we can correctly attribute your contribution.