With the Swiss Museum Pass, enjoy free access for one year to over 500 Swiss museums

Competition

Contest. Post now. Win now. #IloveSwissMuseums

Are you at the museum right now? Perfect! Make your visit a win: show us your personal highlight and get the chance to win prizes worth a total of CHF 20,000.

In 3 steps --> Here's how to join:

Step 1

Photography

Grab your phone and take a photo, selfie, or short video of your favorite exhibit here at the museum.

Step 2

Posts

Upload the image or video to Instagram or TikTok.

Step 3

Tag & Win

For us to find your post, your post must contain the following tags:

Museum Pass Mark

Instagram @museumpass
TikTok @swiss_museum_pass
Facebook Swiss Museum Pass

 

Museums marking

@[name of the museum]

 

Use hashtags

#IloveSwissMuseums

My profile is private. What do I have to do?

Conditions of participation

These prices await you

The winners will be drawn by lot.
Total value of the prizes: CHF 20’000.

How are the winners determined?

Simply put: Luck decides! You don't need thousands of followers to win with us. We celebrate your passion for art and culture on our social wall and will be giving away a ton of great prizes to all participants in the fall of 2026.

We look forward to your original perspectives and wish you the best of luck.

How Switzerland celebrates

Live feed from #IloveSwissMuseums

Pling! – Design kann man auch hören.
Was passiert, wenn Gestaltung einen Klang bekommt?
Eine Ausstellung, die Design nicht nur sichtbar macht, sondern hörbar, fühlbar und emotional erlebbar.

museum design
museum pass
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...#iloveswissmuseums
#museum pass
#museumfürgestaltung
#museumandme

…die letzten Sommertage in der Badi geniessen 🏊🏻‍♀️😎

Danke museumspass für das tolle Badetuch! 🌊

👉🏻 Mit dem Museumspass kannst du kostenlos über 500 Museen und Schlösser im Jahr besuchen in der ganzen Schweiz!

🥳 Ich freue mich in ...dieser tollen Community dabei zu sein und jedes Jahr neue Menschen kennenzulernen, die genauso kunstbegeistert sind wie ich.

#museumspass #iloveswissmuseums #museumandme #schweizermuseen #arcufo_ch
museum pass

Happy Friday, dear Basel parents!
art museum basel

Credits: Hans Holbein the Younger, Portrait of the Artist’s Wife with the Two Elder Children, c. 1528/29, Kunstmuseum Basel, Amerbach Cabinet, 1662

#iloveswissmuseums #museumspass #baselswitzerland

Die Villa Boveri in Baden wurde zw. 1895-1897 erbaut. Der Bauherr war Walter Boveri, Mitbegründer von Brown Boveri & Cie (BBC/ABB).
Ein wunderschönes Anwesen mit einem wundervollen Garten. Das Erdgeschoss ist öffentlich zugänglich und lässt einwenig erahnen, wie herrschaftlich der ...Patron mit seiner Familie gelebt haben könnte.
museumspass museumspassambassador villaboveri #museumspass #iloveswissmuseums #museumspassambassador #museumandme

ENDLICH - heute habe ich die berühmte und unter Naturschutz stehende Linde von Linn besucht und bewundert.
25 Meter hoch und 11 Meter Stammumfang - damit gilt sie als mächtigster Baum des Kanton Aargaus.

Einer Legende nach wurde dieser Baum vor ca. 800 Jahren vom ‚letzten Linner‘... auf das Grab der durch die Pest dahingerafften Linner gepflanzt.
Die Linde sorgt seither, dass die Pest nicht wieder ausbricht.
Bitte tragt Sorge zu dieser geschichtsträchtigen Linde, dass sie noch lange Leben möge!
museumspass museumspassambassador museumaargau #museumspass #iloveswissmuseums #museumspassambassador #museumandme

Château d'Aigle

museum pass
chateauaigle
#iloveswissmuseums
museum passambassador

Château d'Aigle

museum pass
chateauaigle
#iloveswissmuseums
museum passambassador

Château d'Aigle

museum pass
chateauaigle
#iloveswissmuseums
museum passambassador

Château d'Aigle

museum pass
chateauaigle
#iloveswissmuseums
museum passambassador

Anniversary discount for the 30th birthday of the Swiss Museum Pass

We have been opening doors for 30 years. Celebrate with us and receive a CHF 30 discount on every new museum pass.

Conditions of participation

Organizer

The competition is organized by the Swiss Museum Pass Foundation.

Eligibility to participate

Natural persons residing in Switzerland who are 14th year completed have. For minors (under 18 years of age), the consent of legal guardians is assumed for participation and prize processing. Employees of the organizer are excluded.

Period

The competition begins on April 30, 2026 and ends on October 31, 2026.

Participation

  • Here's how to join in: Post a photo, video, or selfie with your favorite object in a Swiss museum on Instagram, TikTok, or Facebook.

  • Prerequisites Your post must mandatorily include the hashtag #loveSwissMuseums include and mark the correct profiles: 

    • Instagram: @museumpass

    • TikTok @swiss_museum_pass

    • Facebook @SwissMuseumPass

    • The respective museum, where you are located (tag the museum's profile or name it in the text).
  • Visibility Your profile must be set to „public“ so we can find and judge your post under the hashtag.

  • Multiple participation: One or more posts per person are possible. Each correctly marked post counts as an additional entry and increases your chances of winning.

Determination of winnings & notification

  • Draw The winners will be drawn by random selection from all valid entries after the competition has ended.

  • Contact: Notification will be sent via direct message (DM) on the platform you participated on (Instagram, TikTok, or Facebook).

  • Feedback Please reply to our message within 7 days so we can arrange prize shipment. Otherwise, the claim will expire, and the prize will be redrawn.

  • Payout Cash payouts of winnings and exchanges are excluded.

  • Legal No correspondence will be entered into regarding the competition. Legal recourse is excluded.

Platform Independence Note:

This sweepstakes is not affiliated with Meta (Facebook, Instagram) or TikTok, and is in no way sponsored, endorsed, or organized by these companies. All questions, comments, or complaints regarding the sweepstakes should be directed to the Swiss Museum Pass as the organizer.

My profile is private. What do I have to do?

So that your post with the hashtag #loveSwissMuseums For it to land in our raffle pot, we need to be able to see it. Unfortunately, private profiles on platforms like Instagram, TikTok, or Facebook prevent posts from appearing in hashtag searches for outsiders.

You have two options to participate anyway:

1. Make profile public for a short time:

Set your profile to „Public“ for the duration of the competition (or at least for 24 hours after your post). This will allow our system to capture your entry.

2. Send us an email:

Would you like to keep your profile private? No problem! Just make a Screenshot from your post (including hashtag and tag) and send it to us via email at: wettbewerb@museumspass.ch

Important: Please also provide your username on the respective platform in the email so we can correctly attribute your contribution.